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Marketing Strategy of the Selected Company
Lahnerová, Sabina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Diplomová práce je návrhem marketingové strategie zaměřující se na věrnostní programy módní firmy. Věrnostní program slouží k prohlubování vztahu se zákazníky, navýšení tržeb a lepší cílení reklamy. K vybudování fungujícího věrnostního programu je třeba analyzovat současná situaci firmy, ale také zjistit požadavky a přání zákazníku firmy. Neméně důležitým krokem je také představení věrnostních programů ostatních mezinárodních firem.
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Marketing Activities for Entry into the new Location
Palla, Jaroslav ; Dvořáková, Renata (referee) ; Mráček, Pavel (advisor)
This thesis analyzes the current situation of the market in the South Moravian region in the field of purchase and processing of metal scrap. The first part is focused on the necessary theoretical background. The second part presents a TSR Czech Republic, Ltd. and the analysis of general and professional environment with the emphasis on competition. The result of the work activities are suggestions for getting new customers and the establishment of a new market, where the company last year built a new strategic scrap yard.
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Loyalty Bonus Program as a Tool to Streamline Sales
Hrstka, Jiří ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The master’s thesis is proposal of loyalty program of food reailer, which should serve as a tool for building relationship with the costumers and potential for creating competitive advantage. In order to program be best used by the company, should serve an analysis of current situation in the company, then also present loyalty program analyses and analyses of needs and wisch of company’s costumers, as well as researching loyalty programs in other companies in Czech Republic and foreign countries. Klíčová slova
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The Utilization of Loyalty Program in a Assistcar s.r.o. Company Strategy
Kalman, Robin ; Dohnalová, Aneta (referee) ; Chalupský, Vladimír (advisor)
The subject of this diploma thesis is the creation of loyalty program for Assistcar, s.r.o. This company offers extensive services in the auto repair industry and the loyalty program is what the company is missing. The diploma thesis contains a theoretical, analytical and practical part. In the first part the theoretical basis is elaborated, which is necessary for the correct creation of the loyalty program. The analytical part consists of an analysis of available and functioning loyalty programs. Further analysis of competitive programs and the whole business. The practical part includes the creation of a specific loyalty program for the company.
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Increasing Business Performance of Online Store
Svoboda, Radek ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
The bachelor thesis describes increasing business performance of online store on URL www.vytvarny-shop.cz. Increasing business performance of online store is achieved by SEO and by implementation of additional modules for online store. The starting point for this thesis is theoretical background which describes the issue. The analytical part of the thesis draws on the theoretical part and verifies whether the online store is in conditions which are consistent with standards and methodologies listed. The practical part of the work proposes and implements changes, which have been based on the analytical part and evaluated as desired within a stated budget. Bachelor thesis results in the economic evaluation of the conducted changes and provides a comprehensive view of the success of work and the modifications in financial sense.
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The Utilization of Loyalty Programmes in a Company Strategy
Bógyiová, Csilla ; Šimberová, Iveta (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the analysis of a selected company Notino, s.r.o. which is a retail company selling perfumes and cosmetics in Europe. The analytical part analyzes in detail the company, its competitors and loyalty programs of competitors. Based on the theoretical and analytical part, a loyalty program is developed for the company with a comparison of costs and benefits of the program for the company. Also, the risks associated with the introduction of a loyalty program and suggestions on how to reduce their impact are summarized.
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Věrnostní programy a generace Z
Alexa, Michael
ALEXA, M. Loyalty programs and Generation Z. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis deals with loyalty programs and their use. The aim of the thesis was to formulate recommendations how to adjust loyalty programs condi-tions targeting Generation Z customers in retail sales. The recommendations should help increase customer satisfaction, greater loyalty, and increase sales of merchandise in retail stores. For data collection, a questionnaire survey (n=300) was used in the quantitative research and in-depth interviews (n=20) in the quali-tative research. Data were processed using Microsoft Excel and Statistica soft-ware. Based on research finding, recommendations relate to personal data protection, offering valuable and personalized rewards, keeping reward offers simple and easy to understand, linking of the loyalty program to social and environmental campaigns, and increasing awareness of the loyalty program through social media and digital marketing.
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The Utilization of Loyalty Programmes in a Company Strategy
Bógyiová, Csilla ; Šimberová, Iveta (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the analysis of a selected company Notino, s.r.o. which is a retail company selling perfumes and cosmetics in Europe. The analytical part analyzes in detail the company, its competitors and loyalty programs of competitors. Based on the theoretical and analytical part, a loyalty program is developed for the company with a comparison of costs and benefits of the program for the company. Also, the risks associated with the introduction of a loyalty program and suggestions on how to reduce their impact are summarized.
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Marketing Strategy of the Selected Company
Lahnerová, Sabina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Diplomová práce je návrhem marketingové strategie zaměřující se na věrnostní programy módní firmy. Věrnostní program slouží k prohlubování vztahu se zákazníky, navýšení tržeb a lepší cílení reklamy. K vybudování fungujícího věrnostního programu je třeba analyzovat současná situaci firmy, ale také zjistit požadavky a přání zákazníku firmy. Neméně důležitým krokem je také představení věrnostních programů ostatních mezinárodních firem.
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